Ghent, 04th May 2009

Groupmaes & Alides

On Monday, 4 May, Groupmaes announced the creation of its subsidiary Alides. All real estate activities are to be grouped under this name, so as to capitalise on the professionalisation of the real estate sector and to meet the demand of our customers for one full, modern service for their living and working environment. Alides will be responsible for the real estate portfolio of Groupmaes.

All our most important relations, including lessees, politicians, brokers, suppliers and press were invited to an unforgettable event for the occasion. The ground floor of the Scheldt I building (one of our office buildings situated on the Moutstraat in Ghent) was transformed entirely into a white box and into a black box. The guests were welcomed personally in this white box by the CEO and her management team, where they could enjoy hors d’oeuvres and a drink. The new name, as well as the vision and strategy behind it, were presented to the public through a 3D production in the black box. Our guests were taken on a voyage to experience our ideas about real estate. “Real Ideas, Real Estate,” our new slogan, and our competitive edge “serviced real estate,” became immediately clear for one and all.

After this important message, the guests could enjoy the wonderful buffet and drinks in our totally transformed white box. The interior of this hall was adapted fully to our new company logo. Dynamic, class and innovation took centre stage here, duly adapted to our new colours, blue and yellow ochre. Everything in the hall down to the clothing of the catering personnel and hostesses was under the sign of Alides. Furthermore, a jazz band provided that extra, feel-good touch. Many of the guests stayed until the wee hours, in fact – not an easy thing for those who were expected at the office early the next day.

Downloads; AVS journal & logo's: Groupmaes & Alides
Website: www.alides.be